14 January 2025 – Eurotecnica, part of the Proman family of companies, is proud to announce the launch of its refreshed brand identity, marking a significant step forward in the company’s journey as a global leader in advanced industrial technologies. This new identity includes a dynamic Eurotecnica logo and updated logos for its three flagship technologies: Euromel® Melamine, ET Black™, and ET Sun Energy™.
Since its founding in 1962 in Milan, Italy, and its integration into Proman in 2007, Eurotecnica has been recognised for its engineering excellence, technological innovation, and commitment to sustainability. The refreshed brand identity reflects these core values while aligning more closely with the Proman brand.
The new Eurotecnica logo is composed of a modern typeface and a distinctive symbol known as the Eurotecnica arrow. Drawing inspiration from the Möbius strip and the intricate network of pipes found in chemical and melamine plants, the symbol embodies Eurotecnica’s precision, efficiency, and seamless integration. Its four-pointed directional arrow, designed with radiused edges and continuous curves, serves as a visual metaphor for leadership, forward momentum, and sustainable industrial solutions.
“This refreshed brand identity reflects Eurotecnica’s forward-thinking vision while honouring its rich heritage,” said Alberto De Amicis, Managing Director of Eurotecnica. “It represents our shared commitment to innovation, sustainability, and collaboration, enabling us to communicate more effectively and strengthen connections with customers, partners, and employees.”
While the brand has evolved, Eurotecnica’s commitment to delivering high-quality, reliable solutions remains unchanged.
Watch the video below to learn more about Eurotecnica’s refreshed brand identity.
This milestone represents a bold step forward for Eurotecnica and Proman, reinforcing their shared mission to deliver sustainable industrial solutions and shape a cleaner, more innovative future.
